Some of these include, 'Big Mac-ish but flame-grilled of course”, “Like a Big Mac but actually big”, “The burger Big Mac wished it was”, “Kind of like a Big Mac but juicier and tastier” and “Anything but a Bic Mac”.
It surprised consumers with a new menu called 'Not Big Macs' for a limited period of time, containing product names that were inspired by feedback regarding McDonald's Big Mac.
Burger King Sweden is mocking McDonald's after it recently lost the 'Big Mac' trademark it filed for in the European Trademark Court.
